Blog
#shyftjustgotreal
Blog
#shyftjustgotreal
Stop Getting Trashed: 11 Email Mistakes Marketers Have to Avoid
Email marketing is a tricky thing. Something as minor as the punctuation in your subject line or a single broken link can get you [...]
What Not to Post on Social Media
As marketers and digital strategist, we are constantly being advised on what to do to help build our branding efforts, increase audience engagement, and [...]
7 Visual Content Marketing Trends to Follow this Year
There’s no looking past it: visual content is changing the way consumers interact with brands.Today’s consumer is seeking the realness and reassurance of a face-to-face [...]
How to Create an Organic Social Strategy that Works
Reaching your customers through organic social media isn’t easy. In unfortunate news, organic reach can be as low as 2% according to a recent Social@Ogilvy [...]
What’s the Difference between Paid & Organic Social Media?
Social media is fun. You can post a picture of your super cute Labradoodle or your son graduating high school, and you can watch the [...]
5 Ways Competitor Research Will Give Your Social Media an Edge
You may not like your competitors but they can be extremely useful to you — especially on social media. Right now, brands are battling it [...]
6 Social Media Trends in 2021 You Can’t Afford to Skip
Everyone and their mother is now online. Literally. The entire world has gone digital and there’s no turning back. And despite how much the [...]
Why is Analytics so Important?
Just trust your gut — a decision-making technique we’ve all used before. Like when you just had a feeling you should make that right turn. [...]
What Consumers Want to See on Your Website
You constantly hear how important your website is to your marketing. So you want one that makes you look like a big deal. While we [...]
What’s a Marketing Audit & Why You Need One
Let’s just get this out of the way; do you need a marketing audit? Yes. But before you let out that [...]
Spoiler Alert: Mediocre Content is Hurting Your Brand. Here’s Why.
“Mediocre content will hurt your brand more than doing nothing at all.” – Joe PulizziLet’s be honest — most branded content [...]
5 Smart Ways to Differentiate Your Brand from Competitors
We have good and bad news for you. The bad news is your business has competition. The good news is your business has competition. Wait, [...]
It Isn’t All Fun and Games: Knowing Your Competition
Your business is one-of-a-kind, we know that. So then why did we write a blog about studying your competitors? Well, because even though your business [...]
Authentic Marketing: How to Start Thinking Like Your Customers
Fact: every piece of content you write for your business has a motive. Whether it’s a helpful tip blog, a happy customer case study, or [...]
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