Meet Your Partners
Don’t be fooled by our size — we did that on purpose. We founded shyft in 2019 to help companies change the way they think about marketing, and that starts with no longer assuming the bigger, the better. Our close-knit team of carefully selected specialists means you get a process that’s more personal, more agile, and a lot more fun.
Andrea Wolkofsky
Co-Founder
I’m a Jersey girl – born and raised. I talk fast and loud and have an unhealthy obsession with 80’s hair bands. I have a passion for success and a drive to always be challenged. My experience partnering with smart marketers across all industries spans over 20 years. When I’m not working, I’m busy planning trips around the world with my family.
Brett Fielo
Co-Founder
For over two decades, I’ve partnered with innovators, owners and leaders to identify and implement technology solutions to support their business needs. At shyft, I’ll bring the right people, processes and tools together to solve your challenges. When I’m not partnering with you, I teach Mobile Application Development, Human Computer Interaction and Network and Internet Technology for the Rutgers School of Communication and Information and the Professional Master’s Science programs.
Kris Cunningham
Marketing Coordinator
Who am I? That is a great question to ask a recent empty nester. I am a wife of 25+ years and mom to two amazing young adults. Born and raised in NJ, if it’s summer I am “down the shore” communing with the ocean every chance I get. Otherwise, I am living life in my bucolic town of horse farms and every non Jersey stereotype you can think of.
Partner with shyft and start seeing real results.
It all starts with a conversation.
© Copyright 2025 | shyft
© Copyright 2025 | shyft
How long have you been in the biz?
Since 1998.
What drives you to get up in the morning?
To be my own boss and help businesses make smarter decisions to be authentic in their marketing efforts.
If you weren’t in marketing, what would you be doing?
Selling flip flops on the beach #kiddingnotkidding
What’s one thing you can’t live without?
Dark Chocolate
What’s the best advice you’ve ever gotten?
Always take the meeting!
How long have you been in the biz?
Since 1996
Why did you start shyft?
I felt like there was a better, more efficient way to work directly with clients to address their marketing, communication and technology challenges.
What drives you to get up in the morning?
Every day has the potential for new and interesting projects and challenges! The process is fun!
If you weren’t in marketing, what would you be doing?
Animal Rescue! 🐶 🐱
What’s the best advice you’ve ever gotten?
Don’t let your fear of failure stop you!
How long have you been in the biz?
1 year this April, since Andrea plucked me from obscurity on a Work From Home FB Group.
What drives you to get up in the morning?
My senior dog. (15 year old maltipoo.)
If you weren’t working for shyft, what would you be doing?
Working in the bridal industry (again).
What’s one thing you can’t live without?
My kids and chardonnay – Ok that’s 2 but each is equally important and sometimes one leads to the other!
What would you choose to eat as your last meal?
Surf and turf, (lobster and filet mignon) with a side of truffle parmesan fries, glass of chilled chardonnay finished with the chocolatiest richest ganache you could find. And a side of Tums.
How long have you been in the biz?
1 year this April, since Andrea plucked me from obscurity on a Work From Home FB Group.
What drives you to get up in the morning?
My senior dog. (15 year old maltipoo.)
If you weren’t working for shyft, what would you be doing?
Working in the bridal industry (again).
What’s one thing you can’t live without?
My kids and chardonnay – Ok that’s 2 but each is equally important and sometimes one leads to the other!
What would you choose to eat as your last meal?
Surf and turf, (lobster and filet mignon) with a side of truffle parmesan fries, glass of chilled chardonnay finished with the chocolatiest richest ganache you could find. And a side of Tums.
How long have you been in the biz?
Let’s say over 20 years.
What drives you to get up in the morning?
Usually the smell of coffee but mostly the thought of creating something new.
If you weren’t working for shyft, what would you be doing?
I’d be running the most low-key beach B&B.
What’s one thing you can’t live without?
Oxygen. Oh wait, let’s say human interaction.
What would you choose to eat as your last meal?
Rijsttafel. It’s an Indonesian feast adapted by the Dutch I had once in Amsterdam. I’d go back for it.
How long have you been in the biz?
Let’s say over 20 years.
What drives you to get up in the morning?
Usually the smell of coffee but mostly the thought of creating something new.
If you weren’t working for shyft, what would you be doing?
I’d be running the most low-key beach B&B.
What’s one thing you can’t live without?
Oxygen. Oh wait, let’s say human interaction.
What would you choose to eat as your last meal?
Rijsttafel. It’s an Indonesian feast adapted by the Dutch I had once in Amsterdam. I’d go back for it.
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