Blog
#shyftjustgotreal
Blog
#shyftjustgotreal
8 Steps to Creating SEO-Friendly Content
If you’re going to take the time and effort to write a blog, you want people to read it. That’s where search engine optimization [...]
6 Ways to Improve Customer Perception of Your Brand
With today’s digital world offering constant connectivity and countless consumer touchpoints, proactively managing how customers perceive your brand is everything. Because if you’re not [...]
Seven Ways to Find Out What Your Customers Think of Your Brand
In today’s digital world, we’re constantly connected to one another, exposing who we are and who we want to be in endless ways. From Facebook [...]
What Exactly is a CTA and Why is it So Important?
A website without a CTA is like a birthday cake without icing. Sure, people may still take a piece, but everyone knows something is missing. [...]
5 Tips to Successfully Integrate Paid & Organic into Your Social Media Strategy
Social media is pretty great. It allows you to create a little community, growing your brand awareness, opening dialogues with customers, and generating a great [...]
5 Steps to Prepare for the Cookie Phase Out
Marketers love cookies. For years, they’ve used these tiny text files with small pieces of data to collect information about their audiences to provide more [...]
6 Marketing Trends You Can’t Ignore in 2022
It feels like the marketing world is spinning faster than ever. And it can be hard to keep up. This past year, we saw just [...]
5 Ways to Measure Website Engagement & How to Improve It
When most people think about key performance indicators, they focus on conversions and leads. But it’s actually your engagement that can tell you what your site is [...]
5 Ways to Bring Empathy into Your Marketing Strategy
What is empathy?Actually, let’s start with what it’s not. It’s not sympathy. Too often these terms are used interchangeably, but that’s totally wrong. Empathy isn’t [...]
10 Simple Ways to Find Great Content for Your Blog
Content is king — we all know it. But coming up with new and exciting topics is kinda hard, right?Actually it’s not. If you’re just [...]
7 Visual Content Marketing Trends to Follow this Year
There’s no looking past it: visual content is changing the way consumers interact with brands.Today’s consumer is seeking the realness and reassurance of a face-to-face [...]
How to Create an Organic Social Strategy that Works
Reaching your customers through organic social media isn’t easy. In unfortunate news, organic reach can be as low as 2% according to a recent Social@Ogilvy [...]
What’s the Difference between Paid & Organic Social Media?
Social media is fun. You can post a picture of your super cute Labradoodle or your son graduating high school, and you can watch the [...]
5 Ways Competitor Research Will Give Your Social Media an Edge
You may not like your competitors but they can be extremely useful to you — especially on social media. Right now, brands are battling it [...]
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