When most people think about key performance indicators, they focus on conversions and leads. But it’s actually your engagement that can tell you what your site is doing well — and what it’s not. And when you have that knowledge, you can make smarter decisions that impact those other important KPIs.
But how exactly do you measure site engagement? In too many cases, businesses are just going with their gut. But for the marketers out there who are tracking their metrics, it’s making sure you’re looking at the right ones. Don’t worry, we’re here to help with 5 ways to measure your site engagement and some tips on how to improve it.