There’s no looking past it: visual content is changing the way consumers interact with brands.
Today’s consumer is seeking the realness and reassurance of a face-to-face interaction, while refusing to trade in the convenience of the digital experience — and visual content is the solution. It’s forging more intimate and authentic connections between businesses and their audiences in our evolving digital world.
So now the question is how do you keep up? Content marketing is constantly changing as new technologies and tools change our online behaviors. So here are seven of the top visual content marketing trends to follow this year.