Reaching your customers through organic social media isn’t easy. In unfortunate news, organic reach can be as low as 2% according to a recent Social@Ogilvy study. As platforms adopt their own form of SEO to promote a positive user experience, paid social
is dominating the game. But that doesn’t mean organic social media isn’t a great way to grow your brand. It just means you need to know how to create an engaging strategy that reaches more people. We’ve got five tips to get you started.