Do you have a good e-commerce business in Essex County, NJ, but feel like you don’t have the website to match? This is a common problem that we see all the time! A website is the most important stop on your customers’ digital journey, so it’s worth making a good one. At Shyft Digital, we live and breathe good UX/UI in a website, so when you do business with us, you can feel confident that you’re doing the best thing for your business.
The Different Stages of Website Development
There are several stages when it comes to developing your website. It all starts with an initial consultation, where we learn all about your business, your customers, your likes and dislikes, and your objectives and goals. To make you a good website, we need a deep understanding of you and your business.
Next is the design phase (some would say the fun part!). This is where our designers create wireframes and mockups so you can begin to visualize what your website might look like when it’s completed. Here, we want to ensure that we’re focusing on the UX (user experience) and UI (user interface) so that your new website is engaging and intuitive. This stage is a collaboration for us, so you are welcome to share your thoughts as we progress through the design.
Once you’ve approved the design, our developers build the front-end and the back-end. Before we send your website live, we test all the elements to ensure they work as expected. This testing can include usability, functionality, and security testing.
After launching your website, we give you the option to take the reins, or have us stay on for web maintenance support. Either way, we’ll develop a post-launch plan and ensure that any unexpected issues are promptly solved.
The Differences Between Front-End & Back-End Development
While we’re here to help, it’s always crucial to understand the difference between front-end and back-end development when your new website is being developed. Both contribute to a great website, but focus on different aspects. If your website was a restaurant, you could almost imagine the front-end being where the customers are eating and the back-end where the chefs store and cook the food.
Front-end development encompasses everything your users see and interact with on a website, including the design, layout, and user interface. As a front-end developer, you would use a combination of HTML, CSS, and JavaScript to create a website’s visual and interactive elements. Front-end developers focus on ensuring that websites are responsive and accessible, providing a positive and seamless user experience across various devices (phones, tablets, desktops) and for those with accessibility issues (those with trouble seeing small or low contrast features, those who cannot hear sounds coming off a website, etc.).
Back-end development is all about the behind-the-scenes aspects. This includes the server, database, and application logic. Back-end developers use programming languages and frameworks to build and maintain the server-side code that powers your website. This can include Python, Ruby, Java, and PHP. Back-end developers focus on a website’s functionality, security, and performance. They create APIs that allow the front end to talk to the server.
Why Website Design is Crucial
Your website is often the first point of contact a potential customer might have with your Essex County, NJ, company, so making first impressions count is important! A well-designed website can convert a potential customer, retain an existing one, and boost your conversion rates. A poorly designed website can lead to potential customers becoming frustrated and leaving your website. At Shyft Digital, we’re all about clear CTAs, persuasive content, an intuitive design, and accessibility for all.
We ensure that all the websites we develop follow the best SEO practices, including mobile responsiveness, fast load times, and clean coding. We strive to get your Essex County, NJ, company the best rank possible in search engines, working hard to strategically place keywords throughout the copy and adding in relevant metadata.
A good website also showcases and reinforces your brand identity by allowing users to recognize and remember your brand, helping to build brand loyalty.
There’s no reason to have a bad website in the digital age. If you need a new custom website in Essex County, NJ and aren’t sure where to start, get in touch with our agency today! You can give us a call on 1-877-338-1110, email us, or fill in our online form. Count on us for everything from website design in Bergen County, NJ, and web design in Hudson County, NJ, to website development in Union County, NJ.
