Social Media Marketing in New Jersey
Connecting and engaging with your customers is essential to building trust. While the digital age continues to cement the need for companies to explore new opportunities of understanding their audiences, social media has become one of the most powerful tools in modern marketing to do just that. It’s allowed marketers and agencies to grow relationships in more meaningful and authentic ways.
By now, almost every company in New Jersey and across the country has a social media presence or digital marketing plan of some kind in place. But as new platforms continue to emerge and their capabilities quickly change, having an actual strategy that capitalizes on the latest trends and conveys your most authentic voice is crucial.
At shyft, our social media services are tailored to your needs — even if you’re not quite sure what they are. Our NJ-based team blends strategy, creative thinking, and analytics to turnkey your social media into real relationships with your customers. Whether your company is not seeing the engagement you want in your current strategy, you want to make sure you are utilizing the latest trends, or you’re simply posting just to post because you don’t have the time or employees to do it, our boutique team of social media experts will create a custom strategy that fits your objectives.
Expert Social Media Consultants in NJ
Whatever your brand needs in social media, our boutique team in New Jersey has the relevant experience and know-how to drive measurable results. Content creation, community management, reporting, data analytics — everything we do is data-driven to ensure that each post, story, paid ad, down to each sentence is purposeful.
Our services include, but are not limited to:
We help companies and agencies of all sizes in New Jersey and across the US get attention and support on whichever social media platform works best for their business. Our services aren’t one-size-fits-all; they’re personalized to your needs, filling in the gaps of your strategy or completely taking it off your plate to get you results you can actually see. With this customized approach, our firm’s hyper-focused guidance can minimize outreach costs, maximize impact, and energize the value your company has to share with the world.
Whether you’re a national retail brand or a small NJ real estate agency, the structure of our boutique agency allows us to provide support to social media consultants with the experience and knowledge of your unique industry and services. We hand-select your social media support team based on the expertise your company needs and do our due diligence to understand your objectives. And, as the ever-changing digital space evolves, our firm’s collaborative experts and proactive insights will keep you calibrated for continuous engagement success.
We have experience helping small businesses and medium/large businesses across a wide range of industries including:
How Can Our Agency Increase Your Social Media Engagement?
At shyft, we help marketers, companies, and brands find their most authentic voice. And this voice couldn’t be more important in your social media strategy. If the message you’re sending your customers on your website or advertising doesn’t align or even sound like the one you’re conveying on social media, you’ve already lost their trust. We make sure all your marketing touchpoints from your website and paid media to brochures, emails, and more are all cohesively communicating the right message.
Our social media strategy starts with learning more about your audience — their wants, their needs, their pain points, and their expectations. We call this Voice of Customer Research. It typically involves three stages:
Using surveys, polls, reviews, etc. to accrue valuable customer insights
Analyzing the collected responses to uncover your customer expectations
Acting on the insight gained to enhance their experience
By talking to your customers and understanding your customer needs, you can transform your marketing to offer truly unique and meaningful experiences that turn consumers into customers and customers into brand advocates.
Secondly, we do a competitive analysis. We look at the social media platforms your competitors are using, how they’re using them, who their followers are, their response times, tone of voice. And how are their followers engaging with them? What posts and messaging have the strongest responses? By knowing what your competitor companies are doing right — and wrong — shyft can help you create a social media strategy that stands out amongst them.
Which Social Media Platforms Are Right For Your Business?
With plenty of social media companies and platforms out there, how can you figure out which options are right for your business in NJ? Our consultant services in New Jersey can help you. Some of the most popular platforms include:
- Facebook: Facebook was one of the first social media platforms, and it has a strong presence among members of the older generation and middle-aged individuals.
- Instagram: Instagram provides services that make it easier for people to share images and videos. It is popular among members of the younger generations.
- TikTok: TikTok is a social media platform perfect for sharing short videos and is particularly popular among younger individuals.
- YouTube: YouTube is a great option if you need to share videos of almost any length. It is popular across nearly all age ranges.
- SnapChat: SnapChat is a platform that allows you to share images and videos that generally delete themselves and is popular among younger and middle-aged individuals.
These are just a few of the many options available. You do not necessarily need to have a presence on all of these platforms, and a consultant from our agency can help you figure out which social media platform is best for your company. We can help you figure out where your target market hangs out and consumes content, and we can customize a strong social media marketing strategy that can help you get your business in front of the right people.
