What Exactly is a CTA and Why is it So Important?
A website without a CTA is like a birthday cake without icing. Sure, people may still take a piece, but everyone knows something is [...]
A website without a CTA is like a birthday cake without icing. Sure, people may still take a piece, but everyone knows something is [...]
Marketers love cookies. For years, they’ve used these tiny text files with small pieces of data to collect information about their audiences to provide [...]
It feels like the marketing world is spinning faster than ever. And it can be hard to keep up. This past year, we saw just [...]
What is empathy?Actually, let’s start with what it’s not. It’s not sympathy. Too often these terms are used interchangeably, but that’s totally wrong. Empathy isn’t [...]
Content is king — we all know it. But coming up with new and exciting topics is kinda hard, right?Actually it’s not. If you’re just [...]
There’s no looking past it: visual content is changing the way consumers interact with brands.Today’s consumer is seeking the realness and reassurance of a face-to-face [...]
Let’s just get this out of the way; do you need a marketing audit? Yes. But before you let out that [...]
“Mediocre content will hurt your brand more than doing nothing at all.” – Joe PulizziLet’s be honest — most branded content [...]
We have good and bad news for you. The bad news is your business has competition. The good news is your business has competition. Wait, [...]