Should we work with an agency on a project basis or on retainer? We get this question a lot at shyft, and honestly, it depends on what you need. Project based makes sense when you have a defined beginning and end. Maybe you need a new website, a rebrand, or you have a specific campaign. Retainer based makes more sense when you have an ongoing strategy, support need, optimization, and someone who can continually adjust as your business changes. The biggest difference between the two? A project has a defined goal and a finish line. A retainer gives you the flexibility to keep evolving as your needs change. Neither is necessarily better. It really comes down to to your goals, your internal resources, and how much ongoing support you need. And if you’re not sure which model makes sense for your business, your goals, and your budget. Let’s talk.