Your Elizabeth, NJ, company’s website is the first exposure many customers have to your business. Your website summarizes everything you ever wanted your customers to know about your brand, what your company does, what it’s selling, its special offers, the services you provide, and the causes you believe in.
However, if a landing page on your website takes too long to load, is hard to navigate, has broken links, or isn’t enticing enough, that potential customer will abandon your website altogether. Fortunately, there’s Shyft Digital – a website design and digital marketing agency with an unsurpassed reputation for building professional, high-speed, attractive-looking websites.
At Shyft Digital, our focus isn’t just on designing a new website for your Elizabeth, NJ business; our primary goal is to create a high-performance, iconic website while leveraging proven SEO, SEM, and digital marketing strategies that funnel customers toward high-converting landing pages. Any web designer can design a website, but not all can combine it with a forward-looking digital strategy that generates targeted traffic.
By combining high-end website design with strategic digital marketing and advertising alongside engaging people-centric content, the team at Shyft Digital will transform your website into something truly astonishing. The result is a website that loads faster, is easier to navigate, provides incredible content, and high-conversion landing pages that provide your business with numerous opportunities.
So, what can your Elizabeth, NJ company expect once Shyft Digital becomes your website designer and digital marketing partner?
We Build Custom & Responsive Websites
Our services focus on creating highly responsive, professional, custom graphic website designs that are mobile-friendly, interactive, and easily navigated. From designing a website with the right-sized screens for tablets, laptops, desktops, and mobile devices, your audience is guaranteed a unique customer journey no matter what device they use.
When our website development team designs a mobile-friendly and optimized website, they ensure that your users can easily move around your website using only their thumbs. Customized mobile-optimized landing pages ensure that your audience never has to pinch or squeeze the screen – which affects the user’s experience and typically coincides with high bounce rates.
Not only are the websites our developer designs mobile-friendly, but we combine them with mobile-focused digital advertising and geotargeting campaigns that target customers at the right time. That means the moment a potential customer enters your designated geotargeting location, they’re guided right to your mobile-optimized landing page.
By leveraging strong local and national SEO and SEM strategies, we ensure your Elizabeth, NJ, business is always available to your local audience while drawing attention from your larger market.
Looking To Create an E-Commerce Website?
Whether your Elizabeth, NJ business needs a new e-commerce website design or you’re interested in having the design done on WordPress, our website designers can create a custom website that your customers will love. Using well-established UX/UI (user experience and user interface) design protocols alongside XML and HTML sitemaps that are easily crawled and indexed by search engines like Google, you’ll have a website with multiple front-end design features that incentivize and reward your customers for exploring while having back-end database management systems that provide quick-loading information and landing pages.
Once the design is finished, the Shyft Digital team will switch to monitoring and assessing the performance of your new website design. This includes leveraging the insights, microscopic data, and intelligence from Google Analytics to optimize each individual landing page and the entire website. It also includes tracking page speed load metrics, analyzing how keywords and keyword-rich content are performing, and determining whether your landing pages’ calls to action generate high conversion rates.
By establishing critical key performance indicators (KPI), establishing base-line metrics on content and digital advertising performance, and using a continuous improvement process, you’ll not only get the support your Elizabeth, NJ business needs, but you’ll also have a team of website developers and digital marketing experts with you every step of the way.
The Website Design Process
Shyft Digital’s website design process always starts by gathering critical voice-of-customer (VOC) data about your customers, what motivates them to make a purchase, why they return, and perhaps most importantly, what makes them loyal to some brands and not others. Now, this doesn’t mean we interview all your customers. Instead, we work with you to develop the characteristics of the most important decision-makers in your market.
Sometimes referred to as buyer personas, these decision-makers each have a different buying mindset and approach. Ultimately, by understanding how these decision-makers think, what they value and appreciate, and what is most important to them, our web development and digital marketing team has one piece of the puzzle. The other pieces come from us researching your competition, how your market works, how different brands operate, and why those brands are successful.
Only after developing a deep understanding of how your Elizabeth, NJ business operates, its market, and its customers do we start to design your website. Once we’re finished, we’ll be right there to help optimize your website for the future.
If you would like to learn more about Shyft Digital’s website design process or about how our content and digital advertising can help your Elizabeth, NJ business, contact us now. Outside of Elizabeth, NJ, we also offer website design in Newark, NJ, website development in New Brunswick, NJ, and much more.
