Whether you’re starting a small business or you’re a part of a large organization that’s looking for a website refresh, your digital presence matters to your audience. At Shyft Digital, our team is here to take the stress of web design off of your hands, allowing you to focus on running your business. We’re proud to serve Union County, NJ, with premium web design services.
Steps Involved in Website Development
Website development involves several steps, including:
- Planning and Research: In the planning stage of the process, we work to define the purpose and goals of your website, considering your target audience and objectives every step of the way. We also conduct market research, analyze your competitors, brainstorm potential site structures, establish technical and functional requirements, and plan the types of content that you’ll need to keep your site visitors coming back for more.
- Design: We start the web design process by wireframing (creating basic sketches that give us an idea of how each section of your website will look to users). We then develop detailed mockups that allow us to develop the look of your site in greater detail. We’re constantly considering how to create the most intuitive, engaging experience possible for your customers.
- Development: In this stage, we’ll build the site’s client-facing and business-facing sides and, if necessary, set up a content management system (SMS).
- Testing: Once your website is designed, developed, and loaded with the search engine optimized (SEO) content that will help you show up in internet search results for people in your target market, we’ll begin testing your site features. We’ll explore the security of your site, manage privacy risks, test the usability and functionality of your site, and ensure that your content and site features are easy for customers to use across various devices and browsers.
- Deployment: Before we make your site public, we’ll register and configure your site domain, transfer any necessary files, and perform a final round of testing to ensure that your site exceeds the expectations of your users. We’ll take your feedback and ensure your website is approved before it becomes available to your audience.
- Launch: When the big day arrives, we’ll be on deck to help you announce your launch, publicize the event on social media, and manage any hiccups that arise as your customers begin to enjoy all that your site has to offer.
- Maintenance: We’ll regularly monitor your site’s performance, providing content and security updates, bug fixes, and enhancements to your site features as your audience continues to grow. If you already have an established online presence, we’re here to work with you to optimize your site and manage bugs, update content utilizing SEO best practices, and ensure that you’re offering your users an optimized experience.
Website Design Best Practices
At Shyft Digital in Union County, NJ, we understand that digital business best practices are constantly changing, and we believe that it’s our job to ensure that your corner of the web utilizes established, tested methods to draw customers in and keep them coming back.
We incorporate a wide variety of current website design best practices into our work, including:
- Accessibility: We’ll work with you to ensure your site is accessible to all customers by including ARIA landmarks, alt text, and simple keyboard navigation.
- Content quality: Our team works to stay current with the latest keyword research in your industry to ensure that you’re providing customers with SEO-driven content that attracts new organic leads.
- Fast load times: Your customers don’t want to wait, and we’ll work to ensure that they don’t have to. We optimize images, minimize HTTP requests, and implement browser caching to ensure that your web-based customers can get what they need fast.
As the digital landscape changes, so do we. Our team is constantly working to understand how the digital marketplace is changing, and we’ll work with you to ensure that your site uses the latest web design techniques to establish your place at the top of your market.
Every Union County, NJ Business Needs a Website
It’s easy to put off website creation, as designing, testing, and managing a website can feel overwhelming. That’s where Shyft Digital steps in to help. We offer a team of experienced, in-the-know professionals who will create an easy-to-use site that you—and your customers—will love.
Reach out to our Union County, NJ web design team today to learn more about how we can help you take advantage of all that today’s digital business world has to offer. Outside of Union County, NJ, we also provide website development in Essex County, NJ, and website design in Elizabeth, NJ.
