In the digital age, having a good e-commerce website is more important than ever. At Shyft Digital, we don’t just make your website look good—we make sure it gets seen and makes an impact! If you’ve been looking for a reputable web designer in Paramus, NJ, contact our team today to learn more about our services.
Key Elements of a Good Website
One of the most crucial elements of a good website is the UX/UI. A good user experience ensures your users can find what they’re looking for. This could include clear menus, a logical structure, and a consistent layout. Websites must be responsive and optimized to all devices, including desktops, tablets, and phones. Another important aspect of web design is ensuring your site is accessible to all users by following accessibility guidelines (for example, WCAG guidelines for web accessibility).
Users should be entertained with compelling yet concise copy, high-quality multimedia, and relevant content. Your brand identity should be reflected throughout the design, using colors, images, and fonts consistently. This ensures that your audience knows who they’re doing business with in Paramus, NJ. Interactive elements like forms, buttons, and calls to action can help engage your users, along with features like comments, reviews, or social media integration.
A good SEO strategy can do wonders for your website. Using relevant keywords throughout your content and optimizing your metatags can improve search engine rankings.
Common Mistakes To Avoid in Website Design
We understand that if you have lots of content you want front and center, overly complex menus and poor navigation can be some of the most common mistakes we see in web design! Here are some of the most common mistakes we see:
- Slow loading times: Did you know that website load times affect your search engine ranking? Unoptimized images and videos can slow your site down!
- Inconsistent branding: Using different elements that are outside your brand book can create a confusing experience for your users and can affect how much a customer trusts your brand.
- Non-responsive design: Some websites are only optimized for desktops, which is not helpful when many people browse websites on their phones nowadays.
- Poor readability and ignoring accessibility: Even without a disability, small or hard-to-read fonts can deter potential customers. Too many colors and a low contrast between text and background can make reading difficult.
- Lack of CTAs: It can be hard to convert potential customers if they’re not able to find a call to action! Users should be able to immediately understand what actions to take.
- Bad SEO: Poor keyword usage, a lack of metatags, and stale content can negatively impact a website’s ranking.
Our Website Development Process
It all starts with an initial discussion between us and your company to understand your brand, background, objectives, needs, likes and dislikes, and competitors. This initial discussion is so we can get to know your company on a deeper level. It doesn’t matter whether you’re a small business or a large corporation—our experts are highly communicative and compassionate.
From there, we’ll create a site map to outline the structure and hierarchy of your website’s pages. We’ll create wireframes and mockups so you can see exactly what your website would look like. As part of our services, we can help develop a content strategy that aligns with your goals and ensure the content is optimized for search engines.
Our services also include rigorous testing to ensure everything is working properly and security testing. You can be as involved as you like throughout the process, from the initial design and wireframes to the little details before sending the website live.
No matter what, we strive to create websites that are easy to navigate, mobile-friendly, highly engaging, and results-driven! Once your website goes live in Paramus, NJ, we can leave it with you or provide maintenance support to keep you moving forward. We can also set you up with a lead generation strategy to optimize your SEO and paid advertising.
Let’s Collaborate Today!
Our team at Shyft Digital specializes in web design and web development in Paramus, NJ. If you’re not getting the returns you want through your website, contact our agency for a free consultation by calling 1-877-338-1110, email us, or fill in our online form. We also provide website design in Elizabeth, NJ, and website development in Hoboken, NJ.
