Transcript:

I think a lot of times people think about a website redesign and they focus on just the front facing website refresh or the content.

But that’s where you’re gonna fall short and so when we talk to our clients, we wanna make sure that they really are diving deeper, not just those kind of what we call surface level updates like the visuals and the content, but really what you want to do is kind of dive deeper into that customer research, understand what your customers actually want and need from you as a brand.

And what the customer journey is and who’s influencing that journey, what the decisions are that are happening during the customer journey.

With all of that research, your site will fail to perform, your customers will fail to engage with you, and at the end of the day, you will fail to connect and make really strong connections with your customers.