As a result of poor integration between the existing sites, the user experience was far from satisfactory, presenting little visual interest and complicated navigation. With a majority of content living on one site but class registration on the other, lacking a seamless integration between someone looking for more information and actually signing up.
Driven by the goal of providing a cohesive online experience, shyft created a new site that is much more visually engaging, using the organization’s brand colors to highlight various sections of the site with strategic intention. Various components, such as class schedules, counseling opportunities, and client success stories now prompt more meaningful interactions from users, while simple navigation and a mobile-friendly design make it easier than ever to take advantage of all the site and the organization has to offer.
View the site here.