shyft started by developing a deep understanding of their voice and what their clients value about them the most — the personal attention they bring to every client. We ensured these differentiators were reflected not only in the content on the site but in the custom video that we produced of the firm’s two lawyers on the steps of the Somerville Courthouse. What you see is personal, real and authentic.
In the first month, we learned that most of their visitors hit the site through desktop use and approximately 25% of users are coming from direct search on Google. Post launch, monthly blog posts in relation to their practice areas and topics of interest will be posted to the site and used for future nurture and marketing efforts.
View the site here.