As a result, the campaign messaging changed to react to the health and safety issues of Covid and how RMA was on top of all guidelines and precautions to keep patients safe. This meant new media had to be created fast and updated regularly, allowing us to provide RMA with critical, on-going campaign assets to tell their story at a time they needed it most.
After initial new appointment numbers dropped due to the circumstances, new digital media captured patients while in lockdown and helped convey to them everything RMA was doing to keep them safe. Within one month of communication, they were able to reverse this curve and appointments started filling up – from local RMA clinics, other competitive clinics, and patients from other countries who were looking for safe fertility treatment centers.
Within 60 days of the lockdown, RMA was at full capacity and grew their business by 5% at the end of Q1. Ultimately, by the end of 2020, shyft was able to help RMA exceed its annual business goals. And we’re incredibly proud that in one of the most challenging years in history, we had a hand in helping their business grow.