Project Description

Case Study: QPSI – Website Design


Voice of Customer Research Drives New Branding & Strategy for Packaging Company

Research-backed rebranding & content strategy convey deeper value & people-first mentality of minority-owned, retail packaging business

After 30 years in the business, QPSI was eager to elevate their holistic marketing efforts with a more value-driven and effective strategy that captures not only what they do, but also who they are as a company and as a team.

shyft initiated a full rebrand with Voice of Customer Research that dove deeply into their primary audiences’ needs, desires, and concerns. Utilizing these insights directly from their customers, we helped QPSI establish a new tagline (Pure Performance Packaging) and branded name for their new design facility (Brand Experience Center).

We then redesigned their website with a comprehensive SEO strategy that highlights their six service areas, incorporates new diversity and sustainability pages which purposefully showcases the core values of their business, and created an on-going blog strategy which continues to communicate their value and expertise with customers in a timely and helpful delivery. To amplify the benefits of the blog, shyft has also developed a monthly social media strategy that helps QPSI share their story and messaging on a larger, more personal scale.

View the site here.


Partner With shyft.

Let’s Discuss Your Project.

Based in New Jersey, our boutique digital agency keeps our core team small and our network of handpicked specialists close to give you a more agile and responsive experience. We can’t wait to show you.

Thanks for your inquiry - we will be in touch shortly to discuss how partnering with shyft will help move your business forward. We've created a lot of marketing content that we hope will be valuable to you - if you want to check it out, please check out our blog!
There was an error trying to send your message. Please try again later.
black bar