Project Description

Case Study: Princeton Day School Athletic Center Grand Opening – Video

Princeton Day School Athletic Center Grand Opening

Athletic Center Grand Opening Event Goes Virtual During Pandemic

Private school builds hype digitally in place of in-person events

When the COVID-19 pandemic prevented the Princeton Day School from hosting an in-person grand opening of their new Athletic Center, they asked shyft to help them create a virtual grand opening that would still be valuable and fun for attendees.

shyft produced and edited a video that provided an inside look at the new facility including the hockey rink, squash courts, and basketball courts, giving visitors a guided tour narrated by the headmaster of the school, Paul Stellato. On Sept 23, 2020, the video link was sent to hundreds of faculty, staff, students, alumni, and community members, allowing them to get a sneak peek into the facility to build excitement for when they could come and enjoy all it has to offer in-person.


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