Project Description

Case Study: Merck – Strategy



A Digital Diagnostic Brings Merck IT Platform Up to Speed

Data analysis drives deeper understanding and increased engagement

When the Merck IT group performed a company-wide roll-out of their new internal communications platform, Poppulo, they were eager to get management and staff proficient in every capability. After their first discussion with shyft, we knew our Digital Diagnostic would be the perfect solution to their needs.

After reviewing their current performance data, content, cadence and use cases, we provided them with recommendations on how to get the most success of the platform to increase engagement with their target audience.


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