With the results of the research informing our next steps, we started the website engagement, alongside an SEO strategy to ensure that when the site went live, it would be optimized with the right keywords for how prospects would find them online through organic search.
All new content was written for the website, which offers a new and easy user experience focused on payors and provider networks and the comprehensive solution of optimize, connect, grow and comply that they offer to their clients.
A blog section, with an SEO focus is built into the site for educational content, along with other interesting news and media. When the site launched, their average keyword ranking was 59 and after 3 months, we have increased that to 29, which is showing significant improvement in a short period of time.
View the site here.