Case Study: MacroHealth – Website Design
Healthcare Tech Company Improves Search Ranking with Site Redesign
All new, SEO-optimized content & strong messaging boost new site presence
shyft was asked to partner with Macrohealth – a technology company that enables payors and providers to optimize the buying and selling of healthcare services – on a redesign of their website. One of the biggest challenges they were facing was how they were perceived in the market, how they talked about themselves and explained what they did and who they did it for and the value they bring to the customers they serve.
To start this engagement, shyft began a stakeholder research project, interviewing both internal and external stakeholders. This research allowed us to understand perceptions and viewpoints for strengths and weaknesses; the value they bring to the market; why they as a customer engage with them and how MacroHealth should go to market with messaging to their customers.
With the results of the research informing our next steps, we started the website engagement, alongside an SEO strategy to ensure that when the site went live, it would be optimized with the right keywords for how prospects would find them online through organic search.
All new content was written for the website, which offers a new and easy user experience focused on payors and provider networks and the comprehensive solution of optimize, connect, grow and comply that they offer to their clients.
A blog section, with an SEO focus is built into the site for educational content, along with other interesting news and media. When the site launched, their average keyword ranking was 59 and after 3 months, we have increased that to 29, which is showing significant improvement in a short period of time.
View the site here.
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