Case Study: Forbes Global Talent – Website Design

Forbes Global Talent

Quick Website Design & Launch Sets the Stage for Forbes’ Brand Expansion

shyft uses strategic 2-phase approach to deliver high-end website and marketing kit to global brand on tight deadlines

True to their own axiom, when Forbes calls, people answer, we were more than grateful for the referral that put shyft on the receiving end to talk about the brand’s business expansion project. Forbes Global Talent, a premier executive search, advisory, and branding firm, is set apart thanks to the reach and connectivity of the impressive Forbes Media network, but with a storied, 30+ year history in the industry, the team was determined to create a differentiating presence of their own — starting with a brand new website. When tight deadlines forced a quick hire, they were left with a lacking landing page and not the high-end website they anticipated. So they decided to make a significant pivot — and that’s when a previous shyft client sent them our way.

With the launch of a major press release quickly approaching, deadlines for FGT’s new site were tighter than ever. So our team acted quickly on a strategic Phase One of the website, consisting of a homepage, About Us, Services, and Contact page to serve as the proper launching point for the brand’s upcoming campaign. This included a sleek design, easy navigation, and all new content, including a business tagline, all of which had to align with the Forbes Media corporate brand to ensure consistency and compliance across communications. To complement their brand expansion efforts, we also equipped them with a marketing starter kit, complete with PPT template, one-page and two-page brochure templates, email signature, and banners for Instagram and LinkedIn. And we pulled it all off within just three weeks of kickoff, putting FGT in position to proudly promote their brand to key stakeholders.

With the success of Phase One exceeding every expectation, both shyft and FGT are looking forward to our continued partnership with the launch of Phase Two in the new year.

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