Case Study: Creative Realities
Creative Realities
Pre-event & On-site Geofencing Yield Big Results for Creative Realities
Strategic digital campaigns significantly increase booth traffic & qualified leads
As the biggest show in the retail industry, National Retail Federation (NRF)’s annual event is packed with vendors vying for attendees’ attention. So in order to make the most of their investment in the event, our digital display client, Creative Realities, wanted to stand out with a comprehensive digital campaign that would make them really stand out — not just at the event itself. Familiar with the advantages of digital, they knew shyft could give their displays the ultimate digital presence to fully maximize visibility and engagement for the show. With the primary goals of enhancing brand awareness, driving traffic to their booth, and generating more qualified leads compared to prior attendances, shyft put together a game plan to leverage pre-event and on-site geofencing strategies to ensure the greatest impact.
It started with the launch of targeted display ads one week prior to the show, designed to build anticipation and direct attendees to an informational landing page.
Once the event began, shyft also implemented geofencing technology to serve ads directly to attendees on-site at NRF, reinforcing the brand’s presence and encouraging booth visits in real-time. Attendees were sent ads straight to their mobile devices or laptops given their proximity, keeping the client top of mind amongst the noise of a crowded conference hall.
The pre-event activation received over 11,700 clicks, which translated to a 1.92% click through rate overall and over 617,000 eyeballs of potential event attendees. In addition the client received detailed insights into what messaging was most effective to guide their geo-targeting strategy during the show. We learned that desktop devices were far more effective engaging users, while static ads drove more traffic than animated versions. Lookalike audiences also delivered the highest engagement rates due to their more targeted reach.
And it paid off. Throughout the three days at NRF, the geotargeting campaigns received over 1.3 million impressions with just about 19,000 clicks for a 1.42% click through rate, which is significantly above the industry average. The campaign helped us drastically increase visibility of the client’s brand before and during the event, with a significant boost in booth traffic from previous years. The client also received a noticeable increase in the number of qualified leads than in prior years, including some major retailers interested in their tech stack expertise, thanks to the high-impact campaigns and messaging we were able to get in front of them.
Pre-Event Key Metrics
Pre-Event Key Metrics
On-Site Geofencing Key Metrics
(significantly above industry average)
On-Site Geofencing Key Metrics
(significantly above industry average)
