Project Description

Case Study: Checkers & Rally’s – Campaign, Video

Checkers & Rally's

Checkers & Rally’s

Research-Driven Branding Boosts National Restaurant Chain

Strategic multi-channel campaign showcases company’s new employment brand

Checkers and Rally’s drive-in restaurants needed a partner to bring to life their new Employment Brand (EVP). Using recently conducted research in 2021, shyft created a new brand identity that Checkers and Rally’s will continue to use for both recruiting and retention purposes. The WIN WITH US theme is the tie-in to their newly created tagline “Serving People Who Spend Their Day Serving Others.” This multi-channel campaign can be found on their corporate careers page of their website, on owned social channels, and in various POP assets throughout the United States at any one of their 900 corporate or franchised locations.

Signage

Table Tents

Social Posts

Social Posts

VIEW ALL WORK

Partner With shyft.

Let’s Discuss Your Project.

Based in New Jersey, our boutique digital agency keeps our core team small and our network of handpicked specialists close to give you a more agile and responsive experience. We can’t wait to show you.

Thanks for your inquiry - we will be in touch shortly to discuss how partnering with shyft will help move your business forward. We've created a lot of marketing content that we hope will be valuable to you - if you want to check it out, please check out our blog!
There was an error trying to send your message. Please try again later.