Case Study: Polyventive – Website Design
Polyventive
Merging 3 Complex Sites into 1 Unified Brand Experience
SEO, product discovery, and creative storytelling strengthen Polyventive’s digital presence & positioning
When Polyventive, a specialty chemical manufacturer, was created as the result of a merger of several legacy companies, the company not only needed a modern digital presence — it needed one that unified three unique brands into one emerging industry leader. That meant three separate websites with inconsistent branding and limited functionality, all of which were holding their progress back. In this industry specifically, customers rely on quick access to product information, specifications, and contacts. But Polyventive also wanted the site to also showcase who they are as a smaller but undeniable player in the industry — professional, solutions-driven, socially responsible, and ready for growth.
shyft partnered with Polyventive to merge the three sites into one cohesive platform with a refreshed brand identity, clear navigation, and strong SEO foundations. The branding included a refreshed logo and company tagline, as well as a refreshed mission and values. The extensive website build included eight product technology pages — supported by a product filter tool — nine application pages, four capabilities pages, a comprehensive careers section, and a dedicated sustainability page. It also included a Google Translate widget for French-speaking visitors, and a seamless structure designed to grow with the company’s future needs.
To further tell their story, shyft created a “vision” video from concept to final animation, handling all creative direction, script writing, production, and publishing that also lives on the site.
The result is a unified, search-optimized website that balances breadth with clarity — extensive in its product and market coverage, but intuitive and focused in how it guides visitors. Both the site and marketing video help signal a rebirth of the Polyventive brand, showcasing the experience and depth of the company, while positioning it as an agile partner reshaping the specialty chemicals landscape in North America.
View the site here.
