Case Study: Polyventive
Polyventive Vision Video
Bringing a Manufacturer’s Vision for the Future to Life through Animation
90-Sec vision video makes a complex business evolution clear and compelling
When Polyventive, a US-based specialty chemicals manufacturer, needed to share their company’s evolution story with the world, they turned to shyft to bring their ideas to life through animation. The request came at a time where the brand was looking to prove themselves as a true leader within the field, despite lacking in size and reach compared to competitors. The goal was to find a clear, compelling way to show customers, partners, and investors who they are — and where they’re headed.
The video was to not only showcase their industry-leading capabilities and innovation that deeply set them apart from other manufacturers but also integrate the theme of “vision” into the narrative, having recently embarked on a massive domestic expansion with a new world-class facility being built in Georgia.
From day one, shyft was more than a production partner — we were collaborators in shaping that narrative in the most effective way possible. shyft handled everything from concept development to final animation, building a high-impact video that introduces Polyventive’s new brand and future direction with clarity and confidence. Our copywriters and animation team found the strategic balance between sharing the diverse capabilities, product technologies, and markets that Polyventive prides itself on now with getting everyone excited and invested in their big plans for the future — all in just 90 seconds.
This video is one of the first impressions of Polyventive’s new brand — which shyft also designed and developed — showcasing its updated look, feel, and messaging. It will live on their soon-to-launch new lives website and will be a powerful asset for their team to use in conversations with prospects, clients, and stakeholders as their company’s evolution continues.
