REC4Success

When two of the most notable brands in New York real estate decided to join forces to create the education platform for agents in markets all over the country, they needed a digital strategy as thorough as their impending platform. They contacted shyft to not only help them introduce the merger in a big way, but also build out its entire branding.

The one-of-a-kind real estate hub got a new name combining the strengths of the two separate entities with a unique new logo to match. To make a proper introduction to potential new subscribers and ensure a seamless transition to their existing agents, shyft developed a custom landing page with helpful information and redirects to the current platforms prior to the completion of the new hub. Further, we assisted with branded marketing materials and messaging to help spread the word more effectively and extensively in preparation of the big upcoming launch.

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