How do you spot whether your marketing strategy is just reactive or if it’s actually driving growth for the business? You can tell if your marketing is reactive or growth driven by looking at two things intent and impact. Reactive marketing chases trends and competitor moves with short-term results and unclear. Growth driven marketing, on the other hand, is strategic and data informed. Every campaign has a clear goal. It reinforces brand story and it drives measurable growth over time. The key is focusing on strategy overreaction, so your marketing not only responds, but it actually moves your business forward. And isn’t that what we all want?