Transcript:

The data never lies. When you’re running a digital marketing campaign and your budgets get to a certain point, there are opportunities for us to conduct what we call a search lift analysis. A search lift analysis allows us to see if the exposure to an ad increases the search response and lift in your brand online. Typically, we get these insights from Yahoo or Google where you’re spending paid advertising dollars. These are things that we at shyft will bring to the table for you to make sure that you can always go back to the data and prove that what you’re doing is working, and more importantly, to prove that what we’re doing for you is working.