Transcript:

So we recently surprised the client. We were working on their paid advertising campaign, and they were expecting the paid advertising assets and tactics that go along with it—paid search, social display, etc. But we knew that there was a better way to add value to this campaign, and we threw in what’s called event activations. So knowing who our target audience is, knowing who the market is, we were able to target very specific trade shows and events that that audience goes to and target those folks as well. So these two campaigns work very well together. They align together, but their strategy is different. And so we were able to approach the goals that the client had from two different areas to find even greater success for them. The best part about this whole campaign is that we were able to bring something to the client that they had never heard of before, and we were able to be a change maker for their business.