Transcript:

At shyft, we recently celebrated a 5% increase in conversion rate for a national insurance company. So how did that happen over a six-month time period? It’s all in the strategy. If you do your discovery process right in the beginning of working with a new client, you’re understanding their business, their goals, their budget, who the different audience segments are, where these people are hanging out online, and which events they are going to. Once we start a campaign with our audience segments, we then have the opportunity to build on it using lookalike and predictive audiences, combining that with a retargeting strategy. Once we spend enough budget, we can then do a search list analysis. So all of these different components that are inside of a strategy happen after we get started on a campaign. Six months is really just scratching the surface. The optimizations that we can do are only going to be set to increase those results that we got.