Transcript:

It’s hard to name your own company. So what’s in our name? When Brett and I were thinking about the name for our business, we were thinking about the marketers that we would be partnering with, and the industry that marketers are in is constantly changing. You’re in a digital world. Digital is changing every single day. So how can we fit into that? By the name shyft. We just tried to make it a little different, a little bit more modern, a little bit more unique by spelling it “shyft,” but the essence of the word is essentially the meaning of what we offer to our clients—shifting perspectives in a digital world.