Project Description

Case Study: Spera Electric – Website Design

Spera Electric

New Mobile-Friendly, Multi-Purpose Site Elevates Electric Company Brand Presence

Outdated, hard-to-navigate site gets customer-focused, SEO-optimized refresh

Representing a new tagline of “Wired Differently to Deliver You More,” Spera Electric was eager to bring their website design up to the same standard of reliability and quality as their service. Their current site was outdated in its look and feel, and its navigation was far from easy. Its mobile site was also completely separate from its desktop version, hindering not only its customer experience, but also its SEO optimization.

shyft helped Spera create a new, mobile-friendly site with multi-faceted functionality. An integrated careers page allows potential electricians to apply directly through the site, while new content and brand messaging better tell their story and represent their business in a more compelling, authentic, and helpful way. The site also has unique page URLs for their services offered to boost their SEO ranking and help potential customers find the information they need.

View the site here.


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