Case Study: SMITHHOUSE – Website Design
New Website Gives PR Firm Tools to Share Their Own Story
Web development & SEO strategy elevate a public relations team’s online presence to match their in-house innovation
When a boutique PR agency located in the highly competitive LA, NYC, and Miami markets wasn’t getting recognized by Google, they knew it was time to call in a team with web development and SEO expertise. They approached shyft with a severely outdated site that wasn’t set up for page and site optimization, which was not only preventing leads from coming in, but not allowing them to be found in search at all.
shyft created a search engine optimization strategy for them, which powered the creation of content based on the unique keywords they want to be found for within their target markets and relate specifically to the service lines they offer and the practice areas they specialize.
The website redesign brought their layout, style, and functionality up to a level that matched their modern and innovative brand. It now showcases them as a PR firm to be recognized and provides them with a user-friendly tool that highlights all of the great work they are doing for the companies and organizations they represent — including some of the most well-known entertainment and lifestyle brands in the world. We created new, individual pages of content for each of their practice areas and service lines to further elevate their page/content optimization. We also built a new blog section to provide educational content to their clients and prospects, as well as strong call-to-actions and an easy way for them to reach out to the firm to encourage future leads.
View the site here.
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