The Northeast Group, LLC came to shyft for a redesign of their website and a slight brand refresh after realizing that they were not presenting their business in a professional manner to their clients and customers with their brand assets.
They are a boutique market intelligence firm focused on the global smart infrastructure sector and they provide subscription research and data services that cover the growth of digital infrastructure in the municipal and utility sectors.
The existing logo had a basic text treatment as a logo; the website was outdated in look and feel, and was difficult to navigate with too much content on the site that overloaded the user experience. In addition, the site was not mobile friendly, so navigating the site on a mobile device was a challenging experience. With much of their business coming from connections at tradeshows, a mobile experience is a necessity.