When The Harmony Program, a non-profit that helps New York City children develop important life skills through collective music-making, was ready to update their existing website, they contacted shyft to ensure the redesign met all their goals. And that meant elevating their messaging and user experience to better reflect the organization’s authenticity and forward evolution over the last 5 years.
With the existing content primarily focused on solely targeting donors, we needed to expand the site’s offering to provide a place for prospective parents and schools to find important information that would encourage new partnerships. This included incorporating easy call-to-actions, quick donation functionality, and purposeful messaging about how to get involved. And it had to be versatile enough to be relevant to a wide range of audiences, from funders, cultural and educational partners, families, teachers, and more.