Case Study: Harmony Program – Website Design

Harmony Program

New Site Functionality & Content Create Perfect Rhythm for Music Non-Profit

shyft performs website redesign and marketing refresh to fine tune brand’s image

When The Harmony Program, a non-profit that helps New York City children develop important life skills through collective music-making, was ready to update their existing website, they contacted shyft to ensure the redesign met all their goals. And that meant elevating their messaging and user experience to better reflect the organization’s authenticity and forward evolution over the last 5 years.

With the existing content primarily focused on solely targeting donors, we needed to expand the site’s offering to provide a place for prospective parents and schools to find important information that would encourage new partnerships. This included incorporating easy call-to-actions, quick donation functionality, and purposeful messaging about how to get involved. And it had to be versatile enough to be relevant to a wide range of audiences, from funders, cultural and educational partners, families, teachers, and more.

The new site not only provides users a much more enjoyable experience through updated functionality and comprehensive program information, but it also embraces a more modern look and feel with more insightful storytelling, including a collection of Student Stories that highlight the accomplishments of the program’s young alumni. And with the website transformation came the task of refreshing The Harmony Programs’ extensive Annual Report with new visuals to match the updated branding of the new site.

shyft loved working with the Harmony team to bring their site to their standards as we love everything the program stands for: changing lives by bringing music education directly into underserved communities across New York City.

View the site here.

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